From counter to screen
Turning a traditional retail role into Gen Z's digital dream job.
The "Beauty Advisor" role lost its appeal.
Gen Z is no longer interested in standing behind a store counter, creating a massive challenge in recruiting and retaining talent on the retail floor.
Instead of hiring store clerks — we launched the Beauty Content Creator Academy.
The winning synergy
Schestowitz's prestige brand portfolio and professional depth meets Habetzefer's marketing expertise and official accreditation.
The store as a studio
Transforming beauty advisors into Key Opinion Leaders (KOLs) who create in-store video content that drives foot traffic directly to the shelf.
Self-funding model
A zero-risk proposition — a ₪1,000 luxury product kit on day one, plus full tuition reimbursement for hired graduates.
The retail floor as a content studio
In-store creators, real products, real shelves.
A strategy that cracked Gen Z's DNA.
It restored prestige and desire to the role, and turned retail employees into the company's organic digital growth engine.
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Let's create content that connects with your audience and drives real results.
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