Case study · Mayo Marlet
How we launched a brand
From zero
1.5M organic views, 50K interactions and no media budget.
The brief
New fashion brand. No audience. No footprint.
The objective was not just awareness. It was a strategic brand introduction — the brand needed to enter the market with presence, identity, and narrative control.
The content
3 macro influencers activated
Each activation was designed to feel native, intentional, and culturally aligned.
Hadar Shiri · Daniel Chervonenko · Sherry Cohen
Our role · end-to-end
- ↗Influencer architecture
- ↗Creator sourcing and negotiation
- ↗Creative direction
- ↗Script and narrative approvals
- ↗Content editing
- ↗Posting strategy
- ↗Full campaign rollout
The positioning
Refined European fashion house
×Modern streetwear culture
Premium without feeling distant. Luxury without losing social relevance. Each macro influencer received tailored creative direction aligned with the brand's DNA.
The results
1.5M+
organic views
50K+
interactions
₪0
media budget
This was not influencer seeding. This was brand architecture.
Your brand next?
Let's create a launch strategy that positions your brand for immediate impact.
Book a strategy call